One thing that I have seen over and over again in discusion boards and blog entries is “How do I choose a Niche that is going to work?” This is one question that will have hundreds of answers and none of them my be right for you. This is because each person will market differently, write copy differently and use a different page layout. The one thing that I think is most important is once you find your niche keep testing different things until you find the one that works for you in the niche that you are in.

You will read a lot in the forums that you should go after popular niches. They are the the ones that will have the most traffic. This is true but they are also the one’s that are going to be most competitive. You will also see people talking about going after niche’s int the Longtail arena. Though they will have less traffic they will be more targeted and have a better conversion rate. To me this is all true. There is no perfect niche out there. It is a niche because it is an interest to someone. No matter if it is a dozen people or millions of people. There is always away to make money advertising to any niche. It is all in the way that you market to them that is going to attract them to what you have to offer. So don’t be fooled into thinking that just because you niche is very popular that you will be able to make money in that niche. You have to have the right message and the right ad placement.

So sit down think about what interest you and what you know about and use that as your starting point and not what Technorati says is popular.

Now don’t get me wrong I am not saying that going after what is popular and hot at this very moment is not going to make you money if you do it correctly. I think one great article the is talking about the proper ways to do this is over at Profit JaneMayblogs.com - From A Niche Right Now - A Step By Step Guide. In this artilce she is talking about creative way that you can make money and use the popularity of the niche to earn the money.  Will this work for everyone NO! But why not give it a shot.