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	<title>BrentMaggard &#187; Google</title>
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		<title>Google the best place to work in the US</title>
		<link>http://www.brentmaggard.com/google/google-the-best-place-to-work-in-the-us/</link>
		<comments>http://www.brentmaggard.com/google/google-the-best-place-to-work-in-the-us/#comments</comments>
		<pubDate>Tue, 22 May 2007 19:03:43 +0000</pubDate>
		<dc:creator>Brent Maggard</dc:creator>
				<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://brentmaggard.com/2007/05/22/google-the-best-place-to-work-in-the-us/</guid>
		<description><![CDATA[Fortune Magazine has just rated Google as the best place to work in the United States. Some of the things that make them the best are:

Free meals
Swimming spa
Free doctors onsite
Free Laundry service
Engineers can spend 20% of time on independent projects

No wonder Google gets 1,300 r???sum???s a day.
Oprah  got to tour the Googleplex for her [...]]]></description>
			<content:encoded><![CDATA[<p>Fortune Magazine has just rated Google as the best place to work in the United States. Some of the things that make them the best are:</p>
<ul>
<li>Free meals</li>
<li>Swimming spa</li>
<li>Free doctors onsite</li>
<li>Free Laundry service</li>
<li>Engineers can spend 20% of time on independent projects</li>
</ul>
<p>No wonder Google gets 1,300 r???sum???s a day.</p>
<p>Oprah  got to tour the Googleplex for her show to talk about why it is such a great place to work.  Watch the video below.</p>
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		<title>Google Analytics Gets an Upgrade</title>
		<link>http://www.brentmaggard.com/google/google-analytics-gets-an-upgrade/</link>
		<comments>http://www.brentmaggard.com/google/google-analytics-gets-an-upgrade/#comments</comments>
		<pubDate>Wed, 09 May 2007 16:29:04 +0000</pubDate>
		<dc:creator>Brent Maggard</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[SEM Tools]]></category>

		<guid isPermaLink="false">http://brentmaggard.com/2007/05/09/google-analytics-gets-an-upgrade/</guid>
		<description><![CDATA[At the Emetrics Summit in San Francisco, Brett Crosby and Jeff Veen unveiled the new version of Google Analytics. The Google Analytics official blog reports that the New Version includes a redesigned reporting interface, new email and export reports, custom dashboard, trend and over-time graph and more contextual help tips.
This upgrade will be rolled out [...]]]></description>
			<content:encoded><![CDATA[<p><img align="left" title="Google Analytics Redesign" id="image18" alt="Google Analytics Redesign" src="http://brentmaggard.com/wp-content/uploads/2007/05/dashboard1.thumbnail.jpg" />At the <a href="http://www.emetrics.org/2007/sanfrancisco/">Emetrics Summit</a> in San Francisco, Brett Crosby and Jeff Veen unveiled the new version of Google Analytics. The Google Analytics official blog reports that the <a href="http://analytics.blogspot.com/2007/05/new-version-of-google-analytics.html">New Version </a>includes a redesigned reporting interface, new email and export reports, custom dashboard, trend and over-time graph and more contextual help tips.</p>
<p>This upgrade will be rolled out over the coming weeks and users will have access to the old version for a month.</p>
<p>Search Engine Land has some <a href="http://searchengineland.com/070508-133000.php">screenshots</a> of the new version.</p>
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		<title>Google Launches New Pay-Per-Action System</title>
		<link>http://www.brentmaggard.com/marketing/google-launches-new-pay-per-action-system-3/</link>
		<comments>http://www.brentmaggard.com/marketing/google-launches-new-pay-per-action-system-3/#comments</comments>
		<pubDate>Wed, 21 Mar 2007 12:47:57 +0000</pubDate>
		<dc:creator>Brent Maggard</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://brentmaggard.com/2007/03/21/google-launches-new-pay-per-action-system-3/</guid>
		<description><![CDATA[Google Launches New Pay-Per-Action System
Google launched a pay-per-action advertising system. Instead of paying when someone clicks on your ad with AdWords, you only pay when someone performs a specific task that you choose &#8211; such as signing up for your newsletter, making an order, downloading a whitepaper, etc.

Here&#8217;s the official description from Google&#8217;s pay-per-action site:
Increase [...]]]></description>
			<content:encoded><![CDATA[<p><small><strong>Google Launches New Pay-Per-Action System</strong></small><!-- This uses the GoogleAdsense200x200.html snippet --></p>
<p><img align="right" alt="Google Logo" id="image14" title="Google Logo" src="http://brentmaggard.com/wp-content/uploads/2007/03/google_logo-gif.jpg" />Google launched a pay-per-action advertising system. Instead of paying when someone clicks on your ad with AdWords, you only pay when someone performs a specific task that you choose &#8211; such as signing up for your newsletter, making an order, downloading a whitepaper, etc.</p>
<p><span id="more-17"></span></p>
<p>Here&#8217;s the official description from <a href="http://services.google.com/payperaction/faq.html">Google&#8217;s pay-per-action site</a>:</p>
<blockquote><p><span style="font-style: italic">Increase your advertising reach while paying only for actions that you define. First, you&#8217;ll create an ad and define the action that you want a user to perform when they visit your site, such as signing up for your newsletter or purchasing a product. Then you&#8217;ll set the amount that you&#8217;re willing to pay when this action is completed. Finally, you&#8217;ll install conversion tracking code on your website so that we can verify when an action has been completed.</span><br style="font-style: italic" /><br style="font-style: italic" /><span style="font-style: italic">Once you&#8217;ve completed these steps, publishers in the Google content network can choose to place your ads on their website. You&#8217;ll only pay when a user clicks on your ad, visits your site, and completes your desired action.</span><br style="font-style: italic" /><br style="font-style: italic" /><span style="font-style: italic">Pay-per-action ads complement your current campaigns by providing a new pricing model that extends your reach and allows you to pay only when a defined action is completed on your site. This beta feature is currently available to AdWords advertisers in the United States on a limited basis as part of our beta test.</span></p></blockquote>
<p>From what I can tell these pay-per-action ads will be similar to how publishers currently use Google AdSense ad blocks on their site.</p>
<p>From the <a href="http://services.google.com/payperaction/faq.html">pay-per-action FAQ</a>:</p>
<blockquote style="font-style: italic"><p><span style="font-weight: bold">What is the text link format for pay-per-action ads?</span></p>
<p>Text links are hyperlinked brief text descriptions that take on the characteristics of a publisher&#8217;s page. Publishers can place them in line with other text to better blend the ad and promote your product.</p>
<p>For example, you might see the following text link embedded in a publisher&#8217;s recommendatory text: &#8220;Widgets are fun! I encourage all my friends to Buy a high-quality widget today.&#8221; (Mousing over the link will display &#8220;Ads by Google&#8221; to identify these as pay-per-action ads).</p>
<p>Though the maximum length of a text link is 90 characters, we&#8217;ve found that shorter links perform better because they allow the publisher use the link in more places on her/his site and in different context. The maximum length is 90 characters but less than 5 words is best. Even better, just use your brand name to offer maximum flexibility to the publisher.</p></blockquote>
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