The latest big traffic builder that everyone is talking about is only 3 days old and is being talked about by all the big players:

John Chow blogging on BlogRush, with his “Increase Your Blog Traffic with BlogRush”

Shoemoney on “How to Get 45,000 Impressions a Day from BlogRush“. This was quite an interesting read as Jeremy goes on to offer up his own impressions earned through the network, to anyone that signs up to BlogRush through his blog. I??????m sure he will build a massive base of members under him, but not even Jeremy himself is sure how profitable they will be in the long run.

Jim Kukral??????s post “John Reese & Blogrush Want To Resell Your Data” this morning. It looks like we finally have some negative publicity against BlogRush.

So How Does BlogRush Work
BlogRush is a Link Exchange for the web 2.0 world. Once it is installed the system counts the number of impressions it gets and that determines how many times our feed will get shown across the network. This means if your blog gets 200 impressions per day, it will shown on 200 times per day on other sites.

You can gain extra credits when people you refer gain impressions with their widgets. Each time one of your referral gets an impression, you earn on credit.

People become your referral when they click on your widget and sign up for BlogRush, or when they use your affiliate link.

Watch a video that will explain the process

Google launched a pay-per-action advertising system. Instead of paying when someone clicks on your ad with AdWords, you only pay when someone performs a specific task that you choose – such as signing up for your newsletter, making an order, downloading a whitepaper, etc.

Here’s the official description from Google’s pay-per-action site:

Increase your advertising reach while paying only for actions that you define. First, you’ll create an ad and define the action that you want a user to perform when they visit your site, such as signing up for your newsletter or purchasing a product. Then you’ll set the amount that you’re willing to pay when this action is completed. Finally, you’ll install conversion tracking code on your website so that we can verify when an action has been completed.

Once you’ve completed these steps, publishers in the Google content network can choose to place your ads on their website. You’ll only pay when a user clicks on your ad, visits your site, and completes your desired action.

Pay-per-action ads complement your current campaigns by providing a new pricing model that extends your reach and allows you to pay only when a defined action is completed on your site. This beta feature is currently available to AdWords advertisers in the United States on a limited basis as part of our beta test.

From what I can tell these pay-per-action ads will be similar to how publishers currently use Google AdSense ad blocks on their site.

From the pay-per-action FAQ:

What is the text link format for pay-per-action ads?

Text links are hyperlinked brief text descriptions that take on the characteristics of a publisher’s page. Publishers can place them in line with other text to better blend the ad and promote your product.

For example, you might see the following text link embedded in a publisher’s recommendatory text: “Widgets are fun! I encourage all my friends to Buy a high-quality widget today.” (Mousing over the link will display “Ads by Google” to identify these as pay-per-action ads).

Though the maximum length of a text link is 90 characters, we’ve found that shorter links perform better because they allow the publisher use the link in more places on her/his site and in different context. The maximum length is 90 characters but less than 5 words is best. Even better, just use your brand name to offer maximum flexibility to the publisher.